About Absolute Vape

About Absolute Vape

We started in 2012 because we believed switching from smoking should be straightforward — not confusing, not expensive, and not left to chance. More than a decade on, that belief still drives everything we do at Absolute Vape.

Where we came from

Absolute Vape was founded in 2012, at a time when the UK vaping industry was still taking shape. Most e-liquids on the market were low-quality imports with inconsistent flavour and dubious provenance. We saw an opportunity to do better.

In 2013, we became the first UK vape company to mass-import e-liquid brands from the United States — giving British vapers their first access to the premium American liquids that had already gained a strong following in the US. That same year, we opened our first physical vape shop in London. In 2015, we opened our Camden store, which quickly became one of the busiest independent vape shops in the capital.

We’ve been featured on Sky News and in UK media for our work helping smokers transition to vaping. Our story has been about one thing throughout: making the switch easier and more affordable for the people who need it most.

What we sell

We carry over 5,000 e-liquid flavours — nic salts, shortfills, freebase 10ml, 50/50 blends — from brands including Dinner Lady, Vampire Vape, Nasty Juice, IVG, Doozy Vape, Ohm Brew, and hundreds more. Every product is UK TPD-compliant and sourced from trusted UK manufacturers and authorised distributors.

We also stock a full range of vape hardware — pod kits, starter kits, sub-ohm kits, replacement coils, pods, and accessories from Aspire, OXVA, Vaporesso, Smok, Uwell, and Voopoo. Since the UK disposable vape ban came into force on 1 June 2025, we’ve built one of the strongest ranges of disposable vape alternatives in the country — prefilled pod kits from Elf Bar, Lost Mary, SKE Crystal, and Hayati that deliver the same experience without the waste.

Why Choose Absolute Vape — The Facts

We know every vape shop claims to be the best. Here are the specific, verifiable facts that set us apart:

What The detail
Trading since 2012
First mover First UK retailer to mass-import US premium e-liquid brands (2013)
Physical presence London vape shop opened 2013; Camden store opened 2015
Product range 5,000+ e-liquids and hardware SKUs in stock
Lowest price guarantee Price match any authorised UK vape retailer, no questions asked
Delivery Free on orders over £30 — dispatched 7 days a week
Same-day dispatch Order before the daily cut-off and it ships the same day
Compliance All products MHRA-registered and UK TPD / TRPR compliant
Nic salt prices From £0.99 per 10ml — any 5 for £7.99, any 10 for £9.99
Shortfill prices From £3.49 per 100ml — any 3 for £10
Contact info@absolutevape.co.uk — 07552959366
Disposable ban compliance Single-use disposables removed from sale June 2025; rechargeable alternatives fully stocked

Our commitment to you

  • Lowest prices, guaranteed. We price-match any UK retailer. Find it cheaper and we’ll match it.
  • Free delivery over £30. Despatched seven days a week, with same-day shipping when you order before our cut-off time.
  • Everything in one place. From your first starter kit to coil replacements, shortfills and accessories — we stock it all.
  • Trustworthy advice. We’ve been in this industry since 2012. If you’re not sure what you need, ask us — we’ll give you an honest answer, not a sales pitch.

Contact us

We’re here seven days a week. Email info@absolutevape.co.uk, call 07552959366, or find us on Instagram and Facebook.

Who we are

Welcome to Absolute Vape, your go-to for all things vaping. Our mission: ensure a smooth transition to vaping with hassle-free shopping. Whether new or experienced, find what you need in our extensive range.

Our team is dedicated to assisting you. We’ll help you find the perfect device, offering reliable guidance.

We’re proud of our direct partnerships with manufacturers, guaranteeing top-quality products. Quality and affordability are our focus.

Stay updated with our latest releases and offers from Absolute Vape by subscribing to our newsletter and following us on social media. Your feedback matters, so reach out to us at info@absolutevape.co.uk. Your satisfaction is our priority.

The company soon started to grow rapidly in a very short space of time and this led to the first of many office moves! In early 2013, Absolute Vape became the first vape company to mass import USA e liquid brands as the American market was years ahead of the UK in terms of e liquid flavour development. These USA premium e-liquids saw unprecedented demand in the UK and were often sold out as soon as they were available to buy on the website. 2013 also saw the launch of the first dedicated vape shop in London which provided a revolutionary e liquid testing table that allowed customers to sample over 100 flavours before buying them. The store became a destination for vapers from all over the UK and was featured on Sky News as well as many other media channels.

The following years saw terrific website growth due to Absolute Vape stocking the latest e-liquids and vaping hardware and by providing excellent articles and videos to people who were interested in vaping. In 2014, Absolute Vape released the first version of the One Kit which still to this day is our most popular starter e-cigarette kit.

With parts of the mainstream media ,the general public and health bodies seeing vaping in a more favourable light, Absolute Vape's Camden vape shop was opened in 2015 and was an immediate success with the local community due to the range of vaping products offered .

Who we are

In 2016, the EU put forward the Tobacco Products Directive (TPD) which meant that the majority of e-cigarettes and e-liquids would be regulated from May 2017 onwards. Broad guidelines were provided to member states and each country had the leeway to implement its own interpretation of the directive and thats why to this day vape regulation varies between EU countries. Some of the major changes in the UK were that nicotine containing liquids could only be sold in bottles with a maximum 10ml capacity and that e-cigarette tanks could be no greater than 2ml. This meant that there was complete overhaul of the business at Absolute Vape in order to get in line with the new regulations.

In spring of 2017 Absolute Vape launched its Fleet Street flagship vape store in the city of London, with over 3,000 sq feet dedicated to vaping products, a vape lounge and many other features. The flagship store was truly one of a kind and received great acclaim from the vape industry.

Fast forward to present day, Absolute Vape is still considered the leading voice in the UK vape industry and is continually looking to strive forward and focus on its core mission and values.

This year in early 2019, saw the release of a study from Queen Mary’s University which used the Absolute Vape One Kit in its three year study to show that e-cigarettes were twice as likely to help smokers quit when compared to traditional Nicotine Replacement Therapy (NRT). With a state of the art website and 8 London stores Absolute Vape is the preferred choice for smokers looking to make a change in their lives. Our company mantra is simple; stop smoking and start vaping!

Mission

To persuade cigarette smokers to switch to vape products by offering the highest quality e-cigarettes and e-liquids in the UK.

To educate, inform and warn the public of the dangers of smoking and that vaping is much less harmful than smoking.

To ensure that our products are only targeted to adult smokers.

What we do

From the very beginning Absolute Vape has worked directly with the world’s leading e-cigarette manufacturers and e-liquid brands to ensure that we only stock products of the highest quality. From long standing hardware brands such as SMOK, Aspire, Kangertech and Innokin to more recent brands like Vype and myBlu, we cater to all. We ensure that all customers are provided with a high level of customer service and we have always maintained a high rating on review websites such as TrustPilot and Google Reviews.